How to avoid sunk cost fallacy and save your business money
5 min readOct 28, 2022
In the 1980s, 2 scientists put together a questionnaire to examine how we were influenced by sunk cost fallacy.
They asked participants to imagine they’d spent money on 2 different ski trips that happened to be on the same weekend. They’d spent $100 to go to Michigan and $50 to go to Wisconsin.
